the brief
to portfolio
Back
As the PR agency of record for non-toxic activewear line, Losano, clover PR understood the brand’s mission and differentiator from the start. By utilizing both product PR and founder story, clover PR worked with Losano on brand partnerships, event activations and traditional press placements. By digging deep into the power of versatility and clean clothing, clover PR secured valuable media placements in both fashion and wellness outlets like WhoWhatWear and Well+Good.
Losano
the brief
Losano is a non-toxic performance fashion brand that blends the West Coast’s innovative, fashion-forward spirit and eco-consciousness with the vibrant energy of Chicago. Our goal is to offer products that are both good for you and built to last a lifetime. For us, a versatile wardrobe means reclaiming your time and conserving our planet’s resources. With the fashion industry currently accounting for over 10% of global carbon emissions, Losano intentionally designs each piece to adapt with you through every life event, countering the trend of overconsumption that plagues the fashion industry
Executive Summary
Press Hits
25+
Total Impressions
655+ million
press hits in numbers:
press hits:
VP of Sales at Losano
Nicole Carravallah
"Working with clover PR has been a game-changer for our brand. Heather and her incredible team brought not only deep industry expertise but also a true passion for our vision. They helped us secure elite partnerships and meaningful press coverage that elevated our credibility and expanded our reach.
Beyond the placements, clover played a critical role in shaping our brand narrative and identifying key opportunities—from high-impact events to podcast features—that drove real awareness and connection with our audience. Their strategic guidance and unwavering support made them feel like an extension of our internal team.
We’re so grateful for the energy, creativity, and care they poured into our brand. clover PR is a powerhouse partner, and we can’t wait to work with them again."
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